The Director
of Tourism Culture and Economy submitted a report updating on the operational
and financial progress at De Montfort Hall and the Haymarket Theatre, which are
being managed as an integrated service.
The Venue
Director of De Montfort Hall attended the meeting to present the report and
assist with the discussion.
Key Points
included:
- Both venues were doing well, and a significant
milestone has now been achieved, as it now costs the Council less to
operate De Montfort Hall and the Haymarket Theatre as a joint service than
it would be to maintain them as empty buildings. This means they are
budget neutral and also enabled the delivery of a
high quality cultural and teaching/ learning offer for the city.
- Over the last ten years, the position of DMH
has improved, with the real terms cost of operation falling by over £1m
through a more commercial approach being adopted with more popular
programming, increased secondary spend, and full
refurbishment carried out.
- The 2024/25 outturn saw turnover increase by
£1.2m and the cost of operations falling to £247k (down from £1.3m in
2014/15). Also noted that a reserve
fund had been created through a small levy on tickets to fund a basic
renewals programme.
- Approximately 25% of visitors are local and
come from within the existing city council boundary, this goes up to just
over 50% if you include the wider Leicester urban area – meaning the city
council area plus the districts immediately on the city’s boundary.
Haymarket Theatre had come back into Council control in 2020 and had now
found its purpose around teaching and learning, particularly for Young
People.
- The Addict Dance Academy operate from the
Haymarket Theatre Monday to Friday teaching musical theatre and dance at
higher education level. UK Shared
Prosperity Funding (UKSPF) had facilitated studios and rehearsal rooms for
them, as well as equipment to bring the stage back into use for student
performances.
- Leicestershire Music use Haymarket on
Saturdays and Monday nights to teach, and plan to also use the auditorium
for student shows.
- Haymarket was a work in progress, but progress
was being made and the agreements in place did not mean that further users
could not be accommodated.
- Overall, combining the buildings as one service gave an economy of
scale and expertise that was delivering well.
- Key headlines were displayed on a slide (as attached with the
agenda).
Questions and comments were invited from the Commission; it was noted
that:
- It was recognised as positive that the
services had recovered well from the effects of the Covid-19 pandemic.
- It was noted that DMH had been a serious concern, but had improved hugely over the last ten
years. It was suggested that this
was largely down to the leadership.
- In response to questions regarding parking at
the Haymarket Theatre, it was clarified that hirers and users did not have
parking spaces at the theatre and that car parking for staff and users was
difficult in the pay and display as no spaces or reduced rates are
allocated to the theatre for use.
- With regard to parking on Victoria Park, DMH received a cut of evening
rates. DMH also had a pre-bookable car-park of its own on site. Both are well used.
- In response to a suggestion for bringing in an
Asian franchise or concession to serve food at Asian shows to increase
profit margins, it was noted that when Asian shows are booked in, they
often bring their own caterers and deals are done to hire the catering
facilities at the hall.
- Outdoor shows had been put on every year, but
outdoor theatre had been downscaled in recent years to lower risk and
generate income.
- In response to a suggestion on keeping bars
open following shows, it was noted that this had been trialled a number of times, but few people made use of them and
the cost of the staff was not covered.
- In response to a suggestion that a lack of
mobile signal prevented customers using online taxis companies, it was
noted that this was not an issue that was known, but
would be investigated.
- It was clarified that in terms of subsidy,
£250k went to DMH and the rest to Haymarket, so Haymarket received most of
the subsidy.
- Philharmonia would continue, but the deal had been restructured so they were
not subsidised and were self-sustaining.
- In response to points made about steep steps
at DMH, this had been looked into, and no
workable solution found – although noted that there were few issues and
staff in these areas were aware of the potential risk. It was also noted
that the upper steps at DMH in question were less steep than many sports
stadiums.
- Haymarket did not currently have a brochure,
as the shows it will present are student presentations aimed at students’
friends and family rather than touring or commercial shows aimed at the
public. However, a new website had recently been launched which will carry
details of these shows.
- 650 Young People per week attended Haymarket
Theatre, and this had a knock-on benefit to the local economy.
- A membership deal was in place with
restaurants near DMH.
- With regard to Local Government Reorganisation, data had been mapped to show
where people were coming in from, with a significant proportion of
visitors coming from neighbouring council districts.
- In terms of accessibility, DMH had lifts and
wheelchair facilities and adult changing spaces. Accessible seating was also available
upstairs through lifts. Haymarket
had more significant challenges in terms of access, which will expensive to fix but would need to be addressed at
some point.
- There were around 250 shows per year at DMH,
largely because more tribute acts had been booked due to a change in the
UK touring industry post covid. The
venues were also hired out to groups such as the Bardi Symphony Orchestra
and the Leicester Philharmonic.
- Issues raised about single ticketholders not
being able to choose where to sit could be looked into.
AGREED:
1)
That the report be noted.
2)
That comments made by members of this commission to
be taken into account.